Client: Coldwell Banker

Client: Big Rock Sports

Fleetside Advertising

Their Truck, Your Message 

No trucks, no problem!  Fleetside advertising pairs companies with for-hire carriers to create eye-catching rolling billboards that positively influence awareness and attitudes about your brand.

The agreement between the for-hire carrier and advertising company is mutually beneficial.  For-hire carriers lease their vehicles as advertising space, which provides them with additional revenue.  In return, lessees create highly targeted, market-specific graphic advertisements for the vehicles.

Advancements in GPS data have furthered the geographic impact of fleetside advertising.  Data collected by the Traffic Audit Bureau is merged with a for-hire carrier’s GPS reports to generate a quantifiable cost-per-thousand-impression (CPM) ratio. This allows the advertiser to target specific geographic areas and have a measurable value for their money spent.

Signature Graphics, Inc. can connect companies with third party carriers who satisfy their geographic and CPM requirements.  We will design and produce artwork, arrange installation and removal, and coordinate agreement terms between the advertiser and for-hire carrier.  

Client: Carl Buddig- Old Wisconsin